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• Do Promotional Products work as a type of Advertising ?
  
  71% of business travellers randomly surveyed at an international Airport reported receiving a promotional product in the last 12 months
  
  33.7% of this group had the item on their person
  
  73% said they used it weekly
  
  76% of respondents could recall that advertiser’s name on the product that they had received in the past 12 months
  
  52% of respondents did business with the advertiser after receiving the product
  
  Promotional products furnish advertisers with advantages not available in other media:
  
  High recall where the name of the advertiser is remembered
  
  Repeated exposure to the advertising message because of length of time the item is kept
  
  A favorable impression of the advertiser, resulting in a propensity to do business with the organisation giving them the item
  
  Survey from PPAI (Promotional Products Association International)
  more from: www.ppai.com
  
  
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