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  • Do Promotional Products work as a type of Advertising ?

    71% of business travellers randomly surveyed at an international Airport reported receiving a promotional product in the last 12 months

    33.7% of this group had the item on their person

    73% said they used it weekly

    76% of respondents could recall that advertiser’s name on the product that they had received in the past 12 months

    52% of respondents did business with the advertiser after receiving the product

    Promotional products furnish advertisers with advantages not available in other media:

    High recall where the name of the advertiser is remembered

    Repeated exposure to the advertising message because of length of time the item is kept

    A favorable impression of the advertiser, resulting in a propensity to do business with the organisation giving them the item

    Survey from PPAI (Promotional Products Association International)
    more from:
    www.ppai.com


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