Do Promotional Products work as a type of Advertising ?
71% of business travellers randomly surveyed at an international Airport reported receiving a promotional product in the last 12 months
33.7% of this group had the item on their person
73% said they used it weekly
76% of respondents could recall that advertiser’s name on the product that they had received in the past 12 months
52% of respondents did business with the advertiser after receiving the product
Promotional products furnish advertisers with advantages not available in other media:
High recall where the name of the advertiser is remembered
Repeated exposure to the advertising message because of length of time the item is kept
A favorable impression of the advertiser, resulting in a propensity to do business with the organisation giving them the item
Survey from PPAI (Promotional Products Association International)
more from: www.ppai.com
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