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Do Promotional Products work as a type of Advertising ?

71% of business travellers randomly surveyed at an international Airport reported receiving a promotional product in the last 12 months

33.7% of this group had the item on their person

73% said they used it weekly

76% of respondents could recall that advertiser’s name on the product that they had received in the past 12 months

52% of respondents did business with the advertiser after receiving the product

Promotional products furnish advertisers with advantages not available in other media:

High recall where the name of the advertiser is remembered

Repeated exposure to the advertising message because of length of time the item is kept

A favorable impression of the advertiser, resulting in a propensity to do business with the organisation giving them the item

Survey from PPAI (Promotional Products Association International)
more from:
www.ppai.com

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